It's widely accepted that the most crucial point of the program of every website is the presentation of offered services or products.
By the way, what do you think, which version is better, About Us or About the Company? Decision-makers would most likely fill it with an email, a list of services, and the rest with photos. In a board meeting, no Marketing Director would be fully prepared to answer the question "How to design an About Us page? No Chairman would precisely know what this page should contain.
In addition, the About Us page is one of the most challenging stages of developing a website from the customer's perspective. Meanwhile, according to NN Group's research, the information provided on the About Us page is one of the crucial deciding factors in the process of generating a lead in B2B or B2C sales. The phrase "about use page example" also didn't get to the heart of my problem. But it's useless for designing the About Us page. "How to write a company description" - you can find many guides like this that provide advice on this topic. "Description of the company's operations," "description of the company - example," and "About Us page" - had more results, but I was not interested in the effective description of the company at that moment. Using the benefits of web analytics tools, I checked the number of users' inquiries regarding the term "How to design About Us page?" It turned out that almost nobody asked this question.
#BEST ABOUT US PAGES 2022 HOW TO#
I asked myself if anyone was even looking on the Internet for an answer to the question of how to design a good About Us page.
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